New Order to launch their own beer

[dropcap]Sorry[/dropcap] Sunkist, New Order are now endorsing a new beverage. Stray Dog, a beer being brewed in conjunction with the Moorhouse’s brewery in Burnley,  was developed following a series of tastings earlier this year.
The beer gets it’s name from Iggy Pop’s (not going to make a pun) spoken word track on the Post-Punk band’s recent album ‘Music Complete’.  The beer is described as “a refreshing and clean tasting golden ale with hints of citrus fruit and lychee, all balanced by a subtle bitterness.”

beer

“It’s been a pleasure to work with Moorhouse’s of Burnley on our first foray into the brewing business. Even more so that they’re celebrating their 150th anniversary, and have such a rich heritage in the north west”.-New Order

Stray Dog will be available exclusively in Mitchells & Butlers pubs from August Bank Holiday weekend, ahead of national availability in September.

Meanwhile, here is that infamous Sunkist advert

Total
657
Shares