As many of you are already aware, major artists often have product managers run their social media through their labels. This is the case with Joy Division. The same guy at WMG runs the New Order, Joy Division, and even The Smiths social media accounts on Facebook and Twitter. So when Pitchfork posted an article today stating that the members of New Order started a Joy Division twitter account without telling Peter Hook, they were either poorly informed or trying to seriously trying to mislead their readers.
Just set up our new twitter page @joydivision
— New Order (@neworder) September 17, 2014
Peter Hook is aware of the fact of who runs his former band’s social media, and you will even see promotions of Peter Hook and The Light on the New Order Facebook page. Ultimately, Hooky’s tweet was ambiguous on whether he was taking a jab at his former band mates, or just offended at Warner not informing him of the twitter account’s creation.